Samsung Unveils Its iPhone Rival

Samsung Electronics Co. Ltd. and audio product maker Bang & Olufsen on Tuesday unveiled their latest joint music-mobile phone, Serenata, which holds 4G bytes of songs and has a number of other music features similar to the iPhone.

The handsets will go on sale in Europe by the end of the month, said Anthony Lee, a spokesman at Samsung. Pricing has not yet been determined.

The handset doesn't look much like a mobile phone: the top half is dominated by a navigation wheel, the designers having dispensed with buttons. The 2.26-inch LCD (liquid crystal display) touch screen is below the navigation wheel, in the place where the buttons are found on conventional mobile phones.

The navigation wheel is intended to be used one-handed. All primary functions on the phone are controlled by the navigation wheel, including searching menus, dialing, writing and accessing music lists, the companies said. The touch screen is secondary.

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