Xbox 360 Arcade Gets Official, Targets Younglings

One of the worst-kept secrets in Microsoft's "lock box" was finally unveiled today. The Xbox 360 Arcade was leaked and spotted in the wild well before the official word came from Microsoft -- much like the leaks that preceded the announcement of the new holiday bundles for the Xbox 360 Premium and Xbox 360 Elite.

As expected, the Xbox 360 Arcade features a wireless controller, HDMI output and a 256MB memory card which is highly useful as the Arcade does not feature a HDD. Also included with the console are five games: Boom Boom Rocket, Feeding Frenzy, Luxor 2, Pac-Man Championship Edition and Uno.

"As families gather together this holiday, it’s the perfect time to launch a new low-priced, high-value Xbox 360 that plays games, TV shows and music for everyone to enjoy," said Microsoft's Jeff Bell. "In addition to offering an incredible all-in-one package for families to get right into the fun, the Xbox 360 Arcade system features the industry-leading Family Settings, which allow parents to control what their kids are watching and playing -- and we know how important that control is to families around the world."

The Xbox 360 will retail for $279.99 -- the same price as the outgoing Xbox 360 Core. Microsoft is using the added value included at the $279.99 price point to set its sights on families for the holiday season.